✓Cold email that wins new business
The meetings that win you work.
Booked for you.
Cold email that books you meetings with the decision-makers who buy what you sell - straight into your diary.
Client case study
What one client got in six months
£0.
in confirmed sales from cold email alone
£0.
in potential deals added to the pipeline
0.
emails sent
0.
warm leads generated
Here's the story behind the numbers. This client - a B2B professional-services firm - came to us struggling with lead generation. New business was the problem, and they asked us to fix it.
We built their entire outbound infrastructure from scratch - the list, the sending domains, the copy, the inbox management - and ran it for them. Over six months we sent 108,600 emails on their behalf, and 208 of the right people replied wanting to talk.
The result so far: £157,680 in confirmed sales, another £778,000 of potential deals in the pipeline - and we're still scaling it up, month on month.
One client's six months. Yours will vary.
The right buyers. Real meetings. Booked for you.
You can't win work from buyers you never reach. We run your cold outbound end to end - so real conversations land in your diary, and your team stays on the day job.
Everything cold email takes, one specialist team
Tap any step to see what it means, why it’s hard, and how we handle it.
It all runs in-house - you approve the strategy and take the meetings.
Who we get you in front of
The decision-makers who actually sign off new suppliers - at the exact companies you want as clients, across the UK.
We find the exact buyers who commission your work
We don't use scraped junk lists - they burn your domains and reach nobody who can buy.
- Hand-built lists of the firms you want to work for
- Every email verified before launch
Your ideal buyers, found & verified
Managing Director
Manufacturing firm · 240 staff
Head of Procurement
National logistics group · 1,200
Operations Director
Software company · 85
Commercial Director
Professional services firm · 60
We don't fake personalisation
Nobody researches ten thousand prospects, and buyers can smell a merge field from the subject line. We segment tightly instead - so the email is genuinely relevant to every single person who receives it, without pretending we've read their LinkedIn.
- Multi-step follow-up that doesn't nag
- Subject lines and openers tested head-to-head, every week
To: sarah@meridianclark.co.uk
Subject: quick one
Hi Sarah - hope the week's treating you well.
I'll keep this brief. We handle new business outreach for B2B firms who'd rather their team stayed on delivery than went hunting for leads - building the lists, writing the emails, and getting real conversations into the diary.
Not sure whether that's useful to you at the minute. Worth a short call to find out?
Land in the inbox, not the spam folder
The unsexy part most agencies skip. Dedicated domains, proper authentication, warmed inboxes and careful volume ramps - so your emails actually get seen.
- Separate sending domains protect your main domain
- Warmup and volume ramp on every inbox
- Placement monitored campaign by campaign
We don't quote open rates. Since Apple started pre-loading images in 2021 they measure very little - and tracking them costs you inbox placement. We measure replies.
How we get there
Dedicated sending domains, warmed for 3+ weeks
SPF, DKIM & DMARC configured and monitored
Volume ramped gradually per inbox
Bounce & spam-trap scrubbing on every list
Placement tested before every launch
Know what's working, double down fast
We don't run on hunches. Every campaign starts with a best guess - then the data takes over: we lean hard into what's working and cut what isn't. Every Monday, a plain-English report - and your own live dashboard shows every send, open and reply as it happens.
- Numbers checked daily - winners scaled, duds cut
- A clear weekly report every Monday, in plain English
- Your own live dashboard - watch results and reply to leads in real time
Campaign dashboard
Live
Doubling down on Commercial Directors - your best-replying segment.
What you're really buying
You're buying email infrastructure.
Because that's the tough part. Ten thousand cold emails a month only land if the plumbing is right - dedicated domains, authentication, weeks of warmup, constant monitoring. It's a technical job most businesses don't carry in-house. Feel why, below.
Try it yourself
Torch a domain.
A brand-new sending address has no reputation. Drag the volume up and watch what happens to it - then see how we do it instead.
94%
inbox placement
Holding on - for now. An unwarmed address has no goodwill to spend, and it only gets worse from here.
An illustration of how sender reputation behaves - not a live measurement.
Start today and your first campaign goes live in about three weeks.
The first couple of weeks go into the groundwork: onboarding, understanding your buyers, and setting up and warming the domains your emails will send from. Then we launch in week three - your emails land, your diary starts filling. Your part: about two hours at kickoff, then 15 minutes a week.
Onboarding & targeting
We get to know your business and lock down exactly who you sell to - the firms and decision-makers that buy what you deliver - then hand-build your first verified list.
Build the infrastructure
We set up dedicated sending domains and inboxes, kept well away from your main domain, with all the technical authentication that keeps you out of the spam folder.
Warm up the inboxes
Brand-new inboxes can't blast out cold email on day one - they'd land in spam. So we run them in like a new engine - building their reputation gradually, until providers trust them.
Launch & book
With the groundwork done, we write your sequences, launch to the right buyers, and the first replies and booked meetings start landing in your inbox.
ROI calculator
What could this be worth?
Pick a plan, then set your own close rate and contract value to see the return. Every plan runs at the same reply rate - the price sets how many buyers we reach for you.
Estimated new revenue / year
£547,200
≈ 23 new clients a year
An estimate, not a guarantee - based on typical performance. Your own numbers will vary.
Ready to fill your diary?
Book a 20-minute call. We'll dig into your business and map what a cold email campaign for your buyers could look like - the offer, the targets, the numbers.
Questions, answered.
How fast will we see results?+
The first two to three weeks go into groundwork - onboarding, building your sending infrastructure and warming it up properly. Campaigns launch around week three, and most clients see their first interested replies within days, with a steady flow of booked meetings from week four onward.
Will this hurt our domain reputation?+
No - we never send from your primary domain. Campaigns run on separate, dedicated sending domains that we register, authenticate and warm specifically for outbound.
Where do the leads come from?+
We build every list from scratch against your exact buyer profile, cross-check it across several paid data sources, and verify every address before sending. No recycled lists.
What do you need from us?+
About two hours at kickoff to pin down what you do best and who should be buying it, then a weekly 15-minute check-in. We handle everything else, including answering replies and handing interested leads to your team.
What does it cost?+
£1,000, £1,750 or £2,500 a month, depending on how many buyers you want us to reach - 5,000, 10,000 or 15,000 emails sent for you. Every plan covers everything on this page: list building, contact finding, copywriting, sending domains, inbox management and weekly reporting. Use the calculator above to see the return at your contract values.
Our industry runs on relationships - does cold email even work here?+
Relationships win the work - but every relationship started somewhere. Cold email doesn't replace word of mouth; it puts you in front of the buyers who've simply never heard of you - before they go looking for someone else. The first email starts the conversation - you build the relationship from there.
How long are we tied in for?+
Three months to start, then rolling with one month's notice. Three months is simply how long it takes to know: two to three weeks of setup and warmup, then enough live sending to get a real read on what works. Anything shorter and you'd be judging us on the groundwork. After that, if we're not earning our keep, you leave with a month's notice.
What happens if it isn't working?+
We find out where it's breaking and fix that specific thing. Outbound fails at one of five points: deliverability, targeting, messaging, the offer itself, or what happens after the meeting is booked. Those need completely different fixes, and treating the wrong one is how months get wasted. We review the numbers every week and tell you plainly which stage is the bottleneck - including when it's on your side of the line. If your offer isn't landing or meetings aren't converting, more emails won't help, and we'll say so.
Is cold email even legal?+
Yes - B2B cold email is legal in the UK under PECR/UK GDPR when done properly: legitimate interest, business addresses, a clear identity and an easy opt-out. We build all of that in as standard.